Delivering a new touchpoint for the Nintendo switch to capitalize on
Nintendo is a colorful and creative console. With some of the highest sales ever it was lacking something. This touchpoint was to engage the brand and give customers more customization options with their switch. Presenting the Switch Up Your Play concept we worked on developing a custom touchpoint that would allow customers to buy custom switches instead of waiting for “Limited Edition” Versions.
Create a touchpoint that heightens the Nintendo brand, and allows users too customize a switch with ease.
The target audience is anyone who enjoys playing games at home or on the go, with or without friends or family. They can range from anywhere from young children to older adults who still play games in their free time. Nintendo is mainly geared towards anyone who still has a love for gaming.
To understand a brand and how to create an engaging touchpoint for the brands demographic.
Completing and understanding competitors and how to fully grasp a competitor analysis. This helps with engaging other brands and the brand itself to hit spots that are being missed in their sales.
To understand the changing atmosphere of aesthetics in our age. This process is to make the touchpoint feel unique to each customer experience.
Nintendo has been a global game successor since 1985 with the NES developing and producing invigorated ideas like the WII to the latest console the Nintendo Switch. Nintendo has been a source of entertainment for any age range and showcases the bright playfulness of games and gaming. The company delivers a unique sense of gaming with emotional and well designed throughout. When it comes to that of the switch it should share and develop the same amount of emotion with a customizable item that’s tailored to the user and consumer of the switch. This would allow people to create something truly unique to themselves
Nintendo is an iconic gaming industry with memorable characters that have been passed down for generations. How this affects Nintendo’s market position is that it sets itself up to be tailored to casual or non-gamers. While other big companies are branded and marketed towards the die-hard gamers, Nintendo creates a position of easy to play casual fun with friends and family. Nintendo also positions itself to be more multiplayer with people around the player rather than over the internet. This interaction makes the Switch more of a social console than a hardcore gamer console.
Uniqueness
Flexibility
Sincerity
In the brand matrix, we placed the Nintendo Switch in the position where it is geared towards casual gaming and affordable for gamers who don’t want to get too in the competitive scene. The PS4 and Xbox are more geared towards experienced gamers and are on the more expensive end. The Switch mainly targets players who want some casual fun with friends and families.
